Today Mashable had a great article about managing your personal brand: Students, Here’s How to Kickstart Your Personal Branding Online. Sure, it was geared towards students, and included a lot of no-brainer tips that you’d expect for the younger crowd, like:

Remove all unprofessional content from your public accounts. This means combing through the vacation photos on your Facebook page, for example. Your future employer shouldn’t see pictures of you in a skimpy bikini or the fish-bowl-sized margarita you managed to drink by yourself.

But the article was still a great reminder of things that sometimes we forget to do, like delete old accounts (MySpace!) and update the ones we’re currently using. That’s the first step. The second step was the one that really resonated with me:

The second step is figuring out your brand message and making sure it’s consistent across those platforms. Your brand message should convey your interests, personal strengths, experience and future goals.

This statement really made me think. What’s my brand message? (Do I have one?) I’d like to think that my brand message is that I’m great at creating and organizing content (hello, library school!), telling an organization’s story, and engaging audiences. Whether that’s consistent, I don’t know. Time will tell.



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