List

The idea of starting a new website from scratch can be overwhelming. It’s not easy… taking a blank page and translating a vague idea into a fully-functioning site can be hard. Thankfully, there are lists to help (and you know how much I love my lists!).

Here are a few questions that I always ask when I’m starting a new project. (In full disclosure – I gathered most of these from other designers; there are a lot of great resources online.)

Most of these questions are designed to get an idea of what the client wants – and they don’t always know, so sometimes you’re discovering it together.

New Client Questionnaire

  1. Why do you want to have a new website or have your current site redesigned? If you had an old site, what did you like about it, and what did you not like?
  2. How would you describe your organization? What’s the key message that you’d like to convey with your site/marketing materials? What words would you use to describe your business/site/etc?
  3. Please describe your potential customers and clients. Who are you trying to reach with your site? Do you have a marketing plan in place?
  4. What is your budget for this project?
  5. What is your deadline for completing the site? (This is huge! If you have other clients and commitments, sometimes a quick turnaround isn’t possible. Better to get that conversation out of the way early.)
  6. What are five other sites that you like? Why do you like them?
  7. Where is the website content coming from? Who’s responsible for updating it? (This is a big deal, too – if there’s training involved, that needs to be built into the timeline and budget.)
  8. Do you already have a logo and photos you’ll use? (This is key; photography and graphic design add time and money.)
  9. Are you planning to do online sales?

What are some of the questions you ask? I’d like to know what I should add to my list!

 

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