The idea of starting a new website from scratch can be overwhelming. It’s not easy… taking a blank page and translating a vague idea into a fully-functioning site can be hard. Thankfully, there are lists to help (and you know how much I love my lists!).
Here are a few questions that I always ask when I’m starting a new project. (In full disclosure – I gathered most of these from other designers; there are a lot of great resources online.)
Most of these questions are designed to get an idea of what the client wants – and they don’t always know, so sometimes you’re discovering it together.
New Client Questionnaire
- Why do you want to have a new website or have your current site redesigned? If you had an old site, what did you like about it, and what did you not like?
- How would you describe your organization? What’s the key message that you’d like to convey with your site/marketing materials? What words would you use to describe your business/site/etc?
- Please describe your potential customers and clients. Who are you trying to reach with your site? Do you have a marketing plan in place?
- What is your budget for this project?
- What is your deadline for completing the site? (This is huge! If you have other clients and commitments, sometimes a quick turnaround isn’t possible. Better to get that conversation out of the way early.)
- What are five other sites that you like? Why do you like them?
- Where is the website content coming from? Who’s responsible for updating it? (This is a big deal, too – if there’s training involved, that needs to be built into the timeline and budget.)
- Do you already have a logo and photos you’ll use? (This is key; photography and graphic design add time and money.)
- Are you planning to do online sales?
What are some of the questions you ask? I’d like to know what I should add to my list!