List
Content Rules. Image courtesy of Amazon.com

Content Rules. Image courtesy of Amazon.com

My husband recently gave me a copy of Content Rules: How to Create Killer Blogs, Podcasts, Videos, EBooks, Webinars (and more) that Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman. (Thanks, honey!) As I’m reading the book, I’ll be taking some of the tips and applying them to the library world.

As I’m writing this, I’m wondering if anyone else has done something similar. I don’t see much that’s been published recently (although I didn’t do a lot of research). If anyone has any articles to share please do so in the comments.

Here’s what I’ll be looking for as I’m reading this book:

  • Ways that libraries (and other organizations) can have a genuine voice. I know from experience that this is hard to do; sometimes it’s not easy to find the right tone. Is your organization funny?
  • Tips on creating content that engages users and brings them back to your site.
  • Content organization tips… libraries are all about organization!
  • Ways that libraries can tell their story in a compelling way.

I haven’t made it past the Big Fat Overview (sometimes called the Introduction), but the book has already given me some good ideas. Some tips from the book include:

  1. Chat with customers. At the library, we do this a lot; our most popular Facebook posts are the ones where we ask people what they’ve been reading lately.
  2. Interview luminaries. This is a great idea. There is a book club at the library that regularly interviews authors via Skype; why not ask these authors to answer a few questions for the library’s blog? We could ask our Facebook fans what questions they’d like to ask the author.
  3. Go behind the scenes. There’s so much that goes on a the library that people don’t get to see: the ordering and processing of books, the sorting and shipping of floating materials, the shelving that’s done (or not…), and the planning of new programs and services. Showing real-time behind-the-scenes moments is a good idea.

I’ll share more as I read. I’m looking forward to digging through the book!

One Response to “Content Rules”

  1. Speak Human: Content Writing for Libraries

    […] I’m plugging away at the book Content Rules: How to Create Killer Blogs, Podcasts, Videos, EBooks, Webinars, etc… and one of the interesting points the authors make in the first few chapters is to write […]

  Posts

1 2
October 22nd, 2014

Technology Acceptance: What Works?

I’m currently working on a research project regarding technology acceptance, change management, and training. If I’ve learned anything as a […]

April 25th, 2014

Georgia Library Tech Boot Camp: A Wrap Up

This week I had the pleasure of attending the Georgia Public Library Service’s Technology Boot Camp. This event, held at […]

January 7th, 2014

MakerBot is Changing the (Library) World

CES is this week, and I’m really excited about some of the news coming out of Las Vegas. One article that […]

June 13th, 2013

What’s Your Quick Comeback?

You’ve heard it before: “Who needs a library anymore?” I have, too. And Kathy Dempsey of, you know, Kathy Dempsey […]

June 9th, 2013

Updates – Coming Soon!

Yes, I know it’s been six months since my last post. But there’s more coming soon – with a brand-new […]

January 3rd, 2013

Speak Human: Content Writing for Libraries

So I’m plugging away at the book Content Rules: How to Create Killer Blogs, Podcasts, Videos, EBooks, Webinars, etc… and […]

December 28th, 2012

Content Rules

My husband recently gave me a copy of Content Rules: How to Create Killer Blogs, Podcasts, Videos, EBooks, Webinars (and […]

December 14th, 2012

Starting a New Web Design Project

The idea of starting a new website from scratch can be overwhelming. It’s not easy… taking a blank page and […]

November 25th, 2012

Great Freelance Resources for Web Designers

There was a time when I could remember everything. (If not everything… then at least a lot.) That’s not the […]

November 11th, 2012

Bosses Don’t Smile

According to research reported by the Wall Street Journal, if you want to be the boss, maybe you shouldn’t smile […]