My husband recently gave me a copy of Content Rules: How to Create Killer Blogs, Podcasts, Videos, EBooks, Webinars (and more) that Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman. (Thanks, honey!) As I’m reading the book, I’ll be taking some of the tips and applying them to the library world.
As I’m writing this, I’m wondering if anyone else has done something similar. I don’t see much that’s been published recently (although I didn’t do a lot of research). If anyone has any articles to share please do so in the comments.
Here’s what I’ll be looking for as I’m reading this book:
- Ways that libraries (and other organizations) can have a genuine voice. I know from experience that this is hard to do; sometimes it’s not easy to find the right tone. Is your organization funny?
- Tips on creating content that engages users and brings them back to your site.
- Content organization tips… libraries are all about organization!
- Ways that libraries can tell their story in a compelling way.
I haven’t made it past the Big Fat Overview (sometimes called the Introduction), but the book has already given me some good ideas. Some tips from the book include:
- Chat with customers. At the library, we do this a lot; our most popular Facebook posts are the ones where we ask people what they’ve been reading lately.
- Interview luminaries. This is a great idea. There is a book club at the library that regularly interviews authors via Skype; why not ask these authors to answer a few questions for the library’s blog? We could ask our Facebook fans what questions they’d like to ask the author.
- Go behind the scenes. There’s so much that goes on a the library that people don’t get to see: the ordering and processing of books, the sorting and shipping of floating materials, the shelving that’s done (or not…), and the planning of new programs and services. Showing real-time behind-the-scenes moments is a good idea.
I’ll share more as I read. I’m looking forward to digging through the book!