You’ve heard it before: “Who needs a library anymore?” I have, too. And Kathy Dempsey of, you know, Kathy Dempsey fame* has written a post over at Illinois Libraries Matter all about this very subject. Don’t get caught without a good comeback, she says. You need a good story. She urges people to find a stat that speaks to them, and use it – a lot. Like, all the time. Make it your go-to comeback. Say it often. You should read the post first and then come back here. It’s worth the trip. I’ll wait.
You’re back! So, what’s my quick, pithy, not-quite-smart-@$% response? … Good question. I don’t know. I shared with her over at ILM that I once had a newspaper reporter tell me that he thought no one visited the library anymore (since he didn’t, natch), and I thought, “…and people don’t read the paper anymore, either,” but I didn’t want to be rude, since we had just finished an interview and I didn’t want him to “accidentally” misquote me or something. So, I kept it to myself. But I do need to find a quote that really speaks to the work that my library system is doing. What’s the essence of our work? How are we helping people “dream, dare, and discover” what really matters to them? We’re “proud to be a place of possibilities,” but what does that really mean? Is it that we teach people classes? Skills? Make their dreams possible? But how?
I will dig deep, develop my quote, and report here. (Keep me honest, people.)
In the meantime, please post your quote in the comments (and comment on Kathy’s post above, too). I may use you as inspiration. 🙂
*I realize not everyone is completely entrenched in library marketing (what…). If you didn’t know, KD is an author, blogger, and founder of Libraries are Essential. She’s kind of famous in the library marketing circles.